Practical thinking on operations, pricing systems, automation and scaling execution in complex environments.
Ligerio sells heavy flooring and wall coverings online — average order weight: 2.5 tonnes, delivered on pallets by 19-tonne trucks. We scaled from near-zero to €10M+ revenue in 4 years with 50–100% YoY growth, reached break-even in March 2024, and achieved 20x logistics throughput without proportional headcount growth. Here is the full operations story.
From 2013 to 2017, I operated across West Africa and Europe as a Finance & Operations executive for Africa Internet Group — the Rocket Internet entity that built Jumia. I incorporated 7 companies in Cameroon in 8 months, managed 60+ direct reports, and handled crises most finance executives only read about in case studies. Here is what that experience actually looked like.
For years, top executives could be excellent without really understanding technology. That world is gone. Today, products are digital, distribution is digital, data is everywhere and AI is rewriting value chains. A C-level who doesn’t understand tech in depth becomes a bottleneck – even if they are brilliant on the P&L.
